Content-led Product Marketing & GTM · B2B SaaS · I build with AI
B2B SaaS marketer in HR tech. I turn product into story, then build the tools that turn story into pipeline. Eight-plus years across content, SEO, and creative, with an MBA in Marketing.
Featured build
A working product I conceived, built, and shipped end to end with AI.
Wired to HubSpot for lead capture. Concept to production, on my own.
Results
I own SEO-led content driving organic acquisition on Google US and in AI Overviews for a global HR-tech platform. Trailing twelve months, across posts I authored:
Figures are conservative, since the window includes a sitewide algorithm change that depressed the back half of the year.
Selected writing
A few of the pieces I've written that earn their keep in search.
About
I'm a content-led product marketer for B2B SaaS. For the last three years I've built go-to-market content for a global HR-tech platform: positioning and messaging for CHROs and People leaders, and the guides, whitepapers, and case studies demand and sales teams run on.
Before that, eight years across content, SEO, and creative in SaaS and EdTech, including leading creative at an EdTech company, plus an MBA in Marketing.
What makes me different: I build. I use AI to ship new go-to-market surfaces, not just to write faster. I care about the whole loop: buyer insight, positioning, the asset, and the pipeline it creates.
Always happy to talk B2B SaaS marketing, GTM, and building with AI.