I make product make sense to buyers, and build the tools that convert them.
Content-led Product Marketing & GTM · B2B SaaS · I build with AI
B2B SaaS marketer in HR tech. I turn product into story, then build the tools that turn story into pipeline. Eight-plus years across content, SEO, and creative, with an MBA in Marketing.
Featured build
The HR Leader Simulator
A working product I conceived, built, and shipped end to end with AI.
An interactive lead-gen tool, built solo with Claude Code
Nobody briefed it. Wired to HubSpot for lead capture. Concept to production, on my own.
- High-traffic blog readers were arriving and leaving anonymous. I built the answer instead of writing another post about it.
- HR leaders play out a simulated year of recognition decisions and see the outcomes.
- To get a personalized report, they enter their work email, captured straight into HubSpot as an identified, source-tagged lead.
- The experience itself argues the category: by the email gate, the buyer has already felt the problem the product solves.
- I owned concept, copy, decision logic, scoring, the report, and the integration. I am not an engineer and had never shipped software before.
Also built
A Search Console triage tool, live on this site
Drop an export, get the posts worth working on next. The only one of these you can try yourself.
- Finds striking distance: what sits on page two with enough impressions to justify a push.
- Finds the titles losing clicks: page-one posts under-earning against the site's own CTR at that position.
- The benchmark calibrates from your own data, so it adapts to your vertical instead of arguing about whose industry CTR table is right.
- No signup and no upload. The file is parsed in the browser and never leaves it.
An agentic content pipeline, running my own editorial operation
A three-stage system on Claude Code, brief to draft to pre-publish QA.
- A brief generator that assembles SEO briefs from Search Console and Ahrefs data, competitor crawls, and an internal knowledge base.
- A drafting skill tuned to a house voice.
- A pre-publish QA pass checking internal links, metadata, and render integrity.
- I set the direction, write the prompts, and review at each stage. The system handles the repeatable part. I keep the final call on the angle, the argument, and the last edit.
A rank tracker for everything I've published
A weekly Search Console pipeline, built to run my own SEO decisions.
- Tracks every post I've authored against its target keyword, not just the URL it sits on.
- Flags striking distance: page-two posts carrying enough impressions to justify a push to page one.
- Flags CTR problems: page-one posts losing clicks to a weak title or meta description.
- Surfaces the biggest movers each week in both directions, so a decline gets caught in days instead of at the quarterly review.
Results
Organic content that compounds
I own SEO-led content driving organic acquisition on Google US and in AI Overviews for a global HR-tech platform. Trailing twelve months, across posts I authored:
Figures are conservative, since the window includes a sitewide algorithm change that depressed the back half of the year.
Selected writing
Posts that rank and pull traffic
A few of the pieces I've written that earn their keep in search.
About
I'm a content-led product marketer for B2B SaaS. For the last three years I've built go-to-market content for a global HR-tech platform: positioning and messaging for CHROs and People leaders, and the guides, whitepapers, and case studies demand and sales teams run on.
Before that, eight years across content, SEO, and creative, from founding marketer at an early-stage hospitality venture to leading creative at an EdTech company, plus an MBA in Marketing.
What makes me different: I build. I use AI to ship new go-to-market surfaces, not just to write faster. I care about the whole loop: buyer insight, positioning, the asset, and the pipeline it creates.
What I bring
- Positioning & messaging
- Go-to-market & launches
- SEO & organic demand
- Building tools with AI
- HR-tech / people domain
- Content & storytelling
Career
The road here
Eight-plus years across B2B SaaS, EdTech, and early-stage marketing, plus a year running my own unit.
- May 2023 – Present
Vantage Circle
Assistant Manager, Content Marketing
Global employee engagement and recognition platform. Promoted twice in three years, from Content Marketing Specialist to Senior. I own the editorial standard and give the final edit on everything the function publishes, ghostwrite for the CEO and executive committee advisers, and open new verticals with buyer's guides for manufacturing and long-form for pharma.
- May 2022 – Apr 2023
Tata Indicash ATM Services
Franchise Partner
Ran a franchise unit single-handed: setup, vendor and logistics coordination, compliance, operations, and P&L through to payback. Fixed deadlines, with nobody else to chase them.
- Aug 2019 – May 2022
BYJU'S
Lead Creative
EdTech. Turned complex, technical subject matter into content large audiences actually finished, holding a quality bar across high volume. Wrote the visual briefs and storyboards that directed designers and animators, and advanced through three roles to lead a small team.
- Mar 2017 – May 2019
Jaika Hospitality Ventures
Marketing Manager
Ran marketing for a physical, consumer-facing business: local campaigns and promotions to drive footfall, then the conversation and the close. Joined in business development and became its first marketing manager.
Let's talk
Always happy to talk B2B SaaS marketing, GTM, and building with AI.