Blog
Notes on marketing, product marketing, GTM, building with AI, and the career road that goes with it.
I wrote about ChatGPT and marketing in 2023. Here is what I got right, and what I missed.
In early 2023 I asked whether ChatGPT would harm or help marketing. Three years on, here is what that post got right, what it underestimated, and how it changed the way I work.
Marketers should build the tools, not just brief them
Why I think the next edge in product marketing is shipping your own go-to-market surfaces, and what I learned building a lead-gen tool end to end with AI.